Transitions Pregnancy Magazine to Digital

November 29, 2011 12:00 AM by

Pregnancy Magazine Group Transitions Leading Pregnancy Magazine from Print to Digital Format

Leading Maternity Market Resource Delivers Dynamic Advertising Platform to Reach Influential Mom Market

SAN FRANCISCO, Calif.—December 6, 2011—Pregnancy Magazine Group, today announced the transition of Pregnancy Magazine from its original print to a new, digital format, making one of the leading editorial resources for expectant and new moms available in the App Store™ and Google Android store and on the Kindle. The new, digital version of Pregnancy Magazine is ideal for today’s “millennial moms” who live an on-the-go, mobile lifestyle, accessing most of their information digitally instead of in print. The new format also offers advertisers a dynamic platform to reach a targeted audience with interactive, rich media advertising that is both relevant and appealing to new moms. Pregnancy Magazine’s first digital issue will debut in early 2012 and be available for the iPhone®/iPod touch®/iPad® app, Android devices and the Kindle Fire.

 “Moms today want information in a way that fits with their digital lifestyle—instant access, across multiple devices, whenever they want it, no matter where they are,” said Paul Banas, publisher of Pregnancy Magazine. “The expertise and editorial tradition we bring from Pregnancy Magazine enables us to continue delivering exceptional content in a digital format, while reaching a broader audience beyond the newsstand and subscription sales. By transforming Pregnancy Magazine from a print to digital format, we can best reach a new generation of moms and provide advertisers with a compelling, engaging way to showcase their brands and sell products to a targeted, influential audience.”

Today’s Moms = Mobile Spending Power
According BMS Media, mothers control an estimated $2.1 trillion in annual household spending. Today’s new moms are part of the highly mobile “millennial generation,” living a digital lifestyle and getting their information and entertainment from their mobile devices anytime, anywhere. Reaching today’s moms through their mobile devices is critical to influencing their buying decisions. A 2011 survey conducted by Texterity and BPA Worldwide showed that 66 percent of the mobile audience takes action on mobile advertising, while 40 percent actually make a purchase based on mobile advertising.

Pregnancy Magazine is an ideal vehicle for advertisers to reach this influential audience of moms with massive spending power. The digital magazine is focused on offering and creating content that will reach new moms and empower them throughout their pregnancy with relevant features and specialty areas targeting specific phases of pregnancy, childbirth and infancy. Pregnancy Magazine will also provide engaging, interactive advertising opportunities to showcase products and services through embedded links, video, rich media and more.

At launch, advertising partners will receive a 2:1 editorial to ad ratio in Pregnancy Magazine as well as guaranteed category exclusivity in the first two issues of the digital magazine, which offers 30 advertising categories.

Pregnancy Magazine will launch several vertical editions in 2012, focusing on specialty areas with the look and feel of magazines, but offered exclusively in digital format through the mobile apps. The vertical focus areas include: Health and Wellness, The Big Day, Feeding your Baby and more.

Leading the Team
To create the new, digital Pregnancy Magazine, Pregnancy Group LLC has brought together executives with extensive print and online backgrounds, who have a deep understanding of the digital world and a proven track record of success.

Publisher, Paul Banas, has more than 25 years of marketing and business development experience at companies including Unilever, Visa International, Alibris.com, and Yahoo! Inc. Banas is the CEO and Founder of Greatdad.com–a leading source of experience, recommendations, inspiration and advice for dads–delivered from the male perspective. Pregnancy Magazine Group, which operates GreatDad.com, acquired PregnancyMagazine.com as well as Mom360.com in January 2011. Read more about Paul Banas.

Abigail Tuller, formerly the Editor in Chief for Pregnancy Magazine, now heads up the editorial team for the new, digital Pregnancy Magazine and in 2012 will oversee all editorial operations for Mom360.com. Tuller has held top-level positions at several magazine publishers, including Cherry Lane Magazines, Miller Sports Group, and General Media. Read more about Abigail.

About Pregnancy Magazine Group

Headquartered in San Francisco, California, Pregnancy Magazine Group operates Pregnancy Magazine, PregnancyMagazine.com, GreatDad.com and Mom360.com.

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Editors’ note: Digital images and headshots available.

Media Contacts:
Jennifer Hwang and Dana Young, PR@PregnancyMagazine.com

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