Maternity Market Expert and Trusted Source of Information for New and Expectant Moms Now Available Exclusively in Digital Edition
SAN FRANCISCO, Calif.—February 29, 2012 —Pregnancy Magazine Group today unveiled the digital version of Pregnancy Magazine, a leading monthly magazine for new and expectant moms. The new Pregnancy Magazine delivers compelling content, features and advice to moms who want access to information in a way that meshes with their digital lifestyle. In 2012, Pregnancy Magazine will launch six editions exclusively in digital format—each focusing on a specific, high-interest topic for pregnant and new moms. The editions offer the look and feel of a print magazine, but focus on specific categories of information rather than monthly, calendar-themed issues.
“There is a tremendous opportunity to give today’s “millennial mom” the content and information they want in a way that fits their mobile, on-the-go lifestyle,” said Kendra Smith, Editor in Chief of Pregnancy Magazine. “Rather than deliver content that expires monthly with each issue, we’ve created topical editions that cover the subject areas around different stages of pregnancy and early childhood that will be relevant to new and expecting moms year-round. The new digital format enables moms to get the resources and features they want, wherever they are, on the devices they use most—whether that’s a smart phone, computer, tablet, Kindle or iPad.”
Pregnancy Magazine’s new topic-focused format will feature six categories of information, beginning with “Health and Wellness.” Every two months throughout the year, the magazine will launch additional issues highlighting different subject matter relevant to new and expectant moms, including: “The Big Day,” “Feeding your Baby,” “Your Baby’s Sleep,” “The Nursery and Nesting,” “Baby Health and Wellness,” and more. Each issue is designed to deliver information and features in the way moms want this information today—in a format that is interactive, uses rich media and allows them to quickly share their interests through social media like Facebook and Twitter.
Pregnancy Magazine is available for $2.99 per issue or $14.99 for the year (six issues) through a mobile app for the iPhone®/iPod touch®/iPad® and Android devices as well as on the Kindle Fire. The app can be downloaded now from the appropriate online app stores for each device: